I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. Leo Burnett accountbigclient Change image and share on social
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. Leo Burnett advertiseagencyassembly Change image and share on social
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. Leo Burnett achieveadvertisebelievability Change image and share on social
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. Leo Burnett handfulmudreach Change image and share on social
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.' Leo Burnett hardsellsmart Change image and share on social
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Leo Burnett advertisecreationeffective Change image and share on social
I regard a great ad as the most beautiful thing in the world. Leo Burnett beautifulgreatregard Change image and share on social
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all. Leo Burnett businesscustomerturn Change image and share on social